Cyborg Group Ltd.
Direct Marketing Service Provision
Taking care of the nitty gritty so you don't need to! |
Accurate data
Comprehensive databases
Timely delivery
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Planning, Specifying; Overseeing; Fulfilment; Analysis; Reporting; Cleaning and Hosting data; Ensuring safety through back-up
Timely and total delivery; Response handling; Follow-up and analysis; Print and mail-merge: -Mail fulfilment |
Project Planning
- Project brief
- Compliance to regulatory bodies; Resource management; On-line reporting; Project management; Supplier co-ordination
- Response management
- Set up of telephone/mail/email/web/SMS response mechanism; Co-ordination with service providers; Briefing of operators/staff; Processing and recording responses; Ongoing on-line real-time reporting of results; Pack, gift, offer or information dispatch; Results analysis
- Analysis
- Modelling/cross tabulations; Regression/cluster analysis; Segmentation/prioritisation; Interactive/predictive analysis; Selection demographics
Corporate demographics; Financials; Growth identification; International corporate links; Mapping; Geo-coding; Territory planning
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Data Services
- Conditioning data:
- Audit/"MOT"
- Capture
- Validation
- Reformatting
- Merging
- De-duplication
- Address Enhancement
- File Matching
- Sourcing
- Proprietary lists
- CD ROM (UK & Europe)
- On-line access (worldwide)
- Industry/company intelligence#
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Database/Web Services
- Development
- Initial system specification
- Legacy system appraisal
- Programming prototype
- Full system specification
- On-line access
- System training
- System support
- On-going system development
- Hosting
- Cleaning
- Updating
- De-duplication
- Administration
- Real-time on-line report
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Delivery
- Mailing
- Fulfilment (by machine & by hand)
- Laser printing
- Off-set printing
- Mailsort processing
- Coding/analysis
- Telephone-Outbound
- Lead generation
- Research/customer services
- Audience recruitment
- List cleaning
- Database building
- SMS/Fax
- Promotions/offers
- Call to action
- Information provision
- Data Input
- Capture
- Scanning
- OCR software
- On-line real-time reporting
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