© cyborg group ltd 2002
Cyborg Group Ltd.
Direct Marketing Service Provision

Taking care of the nitty gritty so you don't need to!
    Accurate data
    Comprehensive databases
    Timely delivery

Planning, Specifying; Overseeing; Fulfilment; Analysis; Reporting; Cleaning and Hosting data; Ensuring safety through back-up
Timely and total delivery; Response handling; Follow-up and analysis; Print and mail-merge: -Mail fulfilment

Project Planning
  • Project brief
    • Compliance to regulatory bodies; Resource management; On-line reporting; Project management; Supplier co-ordination
  • Response management
    • Set up of telephone/mail/email/web/SMS response mechanism; Co-ordination with service providers; Briefing of operators/staff; Processing and recording responses; Ongoing on-line real-time reporting of results; Pack, gift, offer or information dispatch; Results analysis
  • Analysis
    • Modelling/cross tabulations; Regression/cluster analysis; Segmentation/prioritisation; Interactive/predictive analysis; Selection demographics
      Corporate demographics; Financials; Growth identification; International corporate links; Mapping; Geo-coding; Territory planning

Data Services

  • Conditioning data:
    • Audit/"MOT"
    • Capture
    • Validation
    • Reformatting
    • Merging
    • De-duplication
    • Address Enhancement
    • File Matching
  • Sourcing
    • Proprietary lists
    • CD ROM (UK & Europe)
    • On-line access (worldwide)
    • Industry/company intelligence#

Database/Web Services

  • Development
    • Initial system specification
    • Legacy system appraisal
    • Programming prototype
    • Full system specification
    • On-line access
    • System training
    • System support
    • On-going system development
  • Hosting
    • Cleaning
    • Updating
    • De-duplication
    • Administration
    • Real-time on-line report

Delivery

  • Mailing
    • Fulfilment (by machine & by hand)
    • Laser printing
    • Off-set printing
    • Mailsort processing
    • Coding/analysis
  • Telephone-Outbound
    • Lead generation
    • Research/customer services
    • Audience recruitment
    • List cleaning
    • Database building
  • SMS/Fax
    • Promotions/offers
    • Call to action
    • Information provision
  • Data Input
    • Capture
    • Scanning
    • OCR software
    • On-line real-time reporting